BRIDGING THE GAP
BETWEEN
RESEARCH & PRACTICALITY
Simply Fit, Inc.'s goal is to bridge the gap between research and practicality so you can benefit directly from state of the art research in the scientific areas of diet, exercise and disease. With our guidance and assistance, clients can reach their goals and potentials faster, more efficiently and healthier.

Dr. Eric
Sternlicht is the founder and President of Simply Fit. He received a
doctoral degree from the UCLA Department of Kinesiology, with a specialty
in exercise physiology. Currently he holds an
Assistant Professor position in the
Department of Kinesiology at Occidental
College. He is a regular contributor to magazines such as Cooking
Light, Oxygen, Men's Fitness, Prime Fitness & Health, Ironman, and
Muscle and Fitness.
Most Recent Published Study:
The Journal of Strength and Conditioning Research
Dr. Sternlicht is the author of Fuel Up: Using the Principles of Sports Nutrition to Perform Like a Pro. Perigee Publishers, New York, N.Y., 2001.